Market Analysis
Governments’ first priorities in tackling the COVID-19 pandemic have been to overcome the health emergency and to implement rapid economic rescue measures.
As the health crisis gradually abates in some countries, attention is now turning to preparing stimulus measures for triggering economic recovery (OECD, 2020).
The objective of this report is to identify the main market trends and innovations identified as key drivers in the Post COVID-19 economies. The COVID-19 crisis has accelerated some of these trends (e.g. digitalisation), while new trends have emerged significantly (e.g. remote working).
Recovery strategies will be driven by these trends, while they could in return have a strong impact on facilitating their implementation.
